Li Ning is one of the leading sports brands in the People's Republic of China and is poised to become one of the best-selling badminton brands in Canada. Li-Ning possesses some of badminton's most powerful brand marketing, research and development, design, manufacturing, distribution and retail capabilities. The company's badminton products include high quality badminton racquets, badminton shuttles, badminton grips, badminton shoes, badminton clothes, badminton bags, badminton strings, badminton courts and a wide array of other Li-Ning badminton accessories, equipment and supplies.

Li-Ning sponsors a number of high profile badminton players and badminton teams around the world. A full sponsorship of the Chinese National Badminton Team, including world renowned and Olympic Gold Medalist Lin Dan, began in 2010. The Chinese National Badminton Team sponsorship, along with many other high-profile international badminton player endorsements, has elevated the profile of the Li-Ning brand worldwide.

Extreme Sales Group Inc. is the authorized Canadian distributor of Li-Ning badminton racquets, badminton shuttles, badminton grips, badminton shoes, badminton clothes, badminton bags, badminton strings, badminton courts and all other Li-Ning badminton accessories, equipment and supplies. The company is committed to growing the Li-Ning brand and badminton in Canada by partnering with carefully selected associations, players, coaches, clubs and enthusiasts.